Here Are 20 Great Market Research Tools for 2023

Market research is the process of gathering and analyzing information about a market, product, or service to understand the needs, preferences, and behaviors of consumers. It involves collecting data and information through various research methods such as surveys, focus groups, interviews, and observation.

The goal of market research is to help businesses make informed decisions about their products or services, including their development, pricing, promotion, and distribution. It can also help businesses identify potential customers, competitors, and market trends.

Market research can be conducted by businesses themselves or by third-party research firms. The results of market research can be used to inform a variety of business decisions, from product development to marketing strategies to overall business planning.

Ways To Conduct Market Research?

There are various ways to conduct market research, depending on the goals and budget of the research project. Here are some common methods:

Surveys: Surveys involve asking a group of people a series of questions to collect information about their opinions, preferences, behaviors, and demographics. Surveys can be conducted online, over the phone, or in person.
Focus groups: Focus groups involve bringing together a small group of people to participate in a moderated discussion about a product, service, or topic. The goal is to collect qualitative feedback and insights from the group.
Interviews: Interviews involve conducting one-on-one conversations with individuals to gather in-depth information about their attitudes, experiences, and behaviors related to a product or service.
Observation: Observation involves watching and recording people’s behaviors, reactions, and interactions in real-life settings, such as a store or a website.
Secondary research: Secondary research involves analyzing existing data and information from various sources, such as industry reports, government publications, and online databases.
A/B testing: A/B testing involves creating two versions of a product or marketing campaign and testing them with a target audience to determine which version performs better.
Online analytics: Online analytics involve analyzing data from website or social media platforms to understand user behavior and preferences.

The selection of a research method depends on the research goals, budget, and target audience. Combining multiple research methods can also provide more comprehensive insights.

20 Best Market Research Tools

There are numerous market research tools available, each with its own unique features and benefits. Here are 20 of the best market research tools:

SurveyMonkey – A popular online survey tool that allows users to create and distribute surveys, as well as analyze and export the data collected. It offers a range of question types, customizable themes, and survey logic features.
Qualtrics – A powerful survey tool that offers advanced features for data analysis and visualization, including customizable dashboards, real-time reporting, and machine learning. It is used by businesses and organizations of all sizes, from small startups to large enterprises.
Google Forms – A free online tool that allows users to create and distribute surveys, and analyze the data collected. It integrates with other Google tools such as Sheets and Drive, and offers basic data analysis features.
Typeform – An interactive survey tool that offers a sleek and user-friendly design, and allows for a more conversational style of surveying. It offers a range of question types, customizable themes, and advanced logic features.
SurveyGizmo – A survey tool that offers a wide range of customization options, including advanced logic and branching, as well as integrations with other software platforms. It offers a range of question types, customizable themes, and advanced data analysis features.
UserTesting – A platform for conducting user experience testing and research, including website usability testing and mobile app testing. It offers a large panel of testers, advanced video recording and analysis features, and integrations with other software platforms.
Hotjar – A tool for tracking user behavior on a website, including heat maps, click tracking, and user recordings. It offers a range of analysis and visualization features, as well as integrations with other software platforms.
Google Analytics – A powerful tool for tracking website traffic and user behavior, including metrics such as pageviews, bounce rates, and conversion rates. It offers a range of analysis and visualization features, as well as integrations with other Google tools.
SEMrush – A tool for analyzing search engine rankings and website traffic. It offers a range of analysis features, including keyword research, backlink analysis, and competitor analysis. SEMrush is one of the best tools for tracking your SEO Execution.
SimilarWeb – A tool for analyzing website traffic and user behavior. It offers a range of analysis features, including traffic sources, user demographics, and competitor analysis.
Ahrefs – A tool for analyzing website traffic and search engine rankings. It offers a range of analysis features, including keyword research, backlink analysis, and competitor analysis.
BuzzSumo – A tool for analyzing social media engagement and content performance. It offers a range of analysis features, including content discovery, competitor analysis, and influencer identification.
Brandwatch – A social media monitoring tool for tracking brand mentions and sentiment. It offers a range of analysis features, including sentiment analysis, topic analysis, and influencer identification.
Hootsuite – A social media management tool for scheduling posts and analyzing engagement. It offers a range of management features, including post scheduling, social listening, and reporting.
Mention – A social media monitoring tool for tracking brand mentions and sentiment. It offers a range of analysis features, including sentiment analysis, topic analysis, and influencer identification.
Meltwater – A media monitoring tool for tracking news and online content. It offers a range of analysis features, including sentiment analysis, topic analysis, and influencer identification.
Followerwonk – A tool for analyzing Twitter followers and engagement. It offers a range of analysis features, including follower demographics, engagement metrics, and competitor analysis.
Trello – A project management tool for organizing and collaborating on research projects. It offers a range of project management features, including task lists, team collaboration, and project visualization.
Asana – a project management tool for organizing and collaborating on research projects.
Microsoft Excel – a powerful tool for organizing and analyzing research data.

1. Survey Monkey

SurveyMonkey is an online survey tool that allows users to create and send customizable surveys to collect data and feedback from a wide range of audiences. It was founded in 1999 by Ryan Finley and Chris Finley and is now used by millions of people around the world. SurveyMonkey offers a range of features that make it easy to create and distribute surveys, as well as analyze and report on the data collected.

SurveyMonkey offers a wide range of question types, including multiple choice, open-ended, rating scales, and more, and also allows users to create custom themes and branding for their surveys. The platform offers a variety of distribution options, including email, social media, website embeds, and pop-ups, and also offers built-in respondent targeting and panel sampling options.

In addition, SurveyMonkey offers powerful data analysis and reporting tools, allowing users to view and export survey results in a variety of formats, including Excel, PDF, and SPSS. SurveyMonkey also offers advanced analytics features, such as data segmentation, trend analysis, and benchmarking, which can help users gain deeper insights into their survey data. Overall, SurveyMonkey is a versatile and easy-to-use tool for conducting online surveys and collecting valuable feedback and insights.

Here are some ways you can use SurveyMonkey for market research:

Create a survey for your target audience: Create a survey in SurveyMonkey that is designed to collect feedback and insights from your target audience. You can customize the survey questions to gather information about your target market, such as their demographics, interests, and behaviors.
Distribute your survey to your target audience: Use SurveyMonkey’s distribution features to send your survey to your target audience via email, social media, website embeds, or pop-ups. You can also use SurveyMonkey’s built-in respondent targeting and panel sampling options to ensure that your survey reaches the right people.
Analyze your survey results: Once your survey is complete, use SurveyMonkey’s data analysis and reporting tools to analyze and report on the data collected. You can view and export survey results in a variety of formats, including Excel, PDF, and SPSS, and use SurveyMonkey’s advanced analytics features to gain deeper insights into your data.
Use SurveyMonkey Audience to reach a wider audience: If you need to reach a larger or more specific audience than your existing contacts, you can use SurveyMonkey Audience, a panel of over 100 million people, to target and survey specific demographics or industries.

Overall, SurveyMonkey is a flexible and easy-to-use tool that can be used for a wide range of market research studies, from simple surveys to more complex research projects. With SurveyMonkey, you can collect valuable feedback and insights from your target audience and use that information to make more informed business decisions.

2. Qualtrics

Qualtrics is an enterprise-level experience management platform that allows businesses to collect, analyze, and act on customer and employee feedback in real-time. The platform was founded in 2002 by Ryan Smith, Jared Smith, and Stuart Orgill, and is now used by thousands of organizations worldwide.

Qualtrics offers a range of features, including survey creation, data collection, analysis and reporting, and action planning. It also provides tools for market research, customer experience management, employee engagement, and brand management.

One of the key features of Qualtrics is its advanced survey creation capabilities. The platform allows users to create surveys with a wide range of question types, including multiple choice, rating scales, open-ended questions, and more. Users can also customize the look and feel of their surveys, and create complex survey logic and branching.

Qualtrics also provides advanced data analysis and reporting tools, allowing users to visualize their data in a variety of formats, including charts, graphs, and heat maps. The platform also provides real-time dashboards, so users can monitor feedback and respond quickly to emerging trends or issues.

Overall, Qualtrics is a powerful experience management platform that can help businesses of all sizes collect and act on customer and employee feedback. With its advanced survey creation, data analysis, and reporting capabilities, Qualtrics can provide valuable insights that can drive business growth and success.

Here are some ways you can use Qualtrics for market research:

Create a survey for your target audience: Use Qualtrics’ advanced survey creation capabilities to create a survey that is designed to gather insights about your target market. You can use a wide range of question types to collect information about your market’s demographics, interests, preferences, and behaviors.
Distribute your survey to your target audience: Use Qualtrics’ distribution features to send your survey to your target audience via email, social media, or other channels. You can also use Qualtrics’ sample options to ensure that your survey reaches a representative sample of your target market.
Analyze your survey results: Once your survey is complete, use Qualtrics’ data analysis and reporting tools to analyze and report on the data collected. You can visualize your data in a variety of formats, including charts, graphs, and heat maps, and use Qualtrics’ advanced analytics features to gain deeper insights into your data.
Conduct market segmentation analysis: Use Qualtrics to conduct market segmentation analysis and identify different groups within your target market based on their characteristics, behaviors, and preferences. This can help you tailor your marketing efforts to different segments and improve your overall marketing effectiveness.
Conduct concept testing: Use Qualtrics to conduct concept testing for new products, services, or marketing campaigns. This can help you gather feedback and insights from your target market and refine your concepts before launching them to the public.

Overall, Qualtrics is a powerful tool that can help businesses gather valuable insights into their target market. With its advanced survey creation, data analysis, and reporting capabilities, Qualtrics can provide businesses with the information they need to make more informed decisions and drive business growth.

3. Google Forms

Google Forms is a free online survey and form creation tool offered by Google. It allows users to create simple surveys, quizzes, feedback forms, and other types of forms to collect information from respondents. Google Forms is part of the Google Workspace suite of productivity tools and is accessible through a Google account.

With Google Forms, users can create a variety of questions types, including multiple-choice, checkboxes, dropdowns, short answer, and long answer questions. Users can also add images and videos to their forms and customize the appearance of their form with themes and fonts. Forms can be shared with respondents via email, social media, or a link.

Responses to Google Forms are automatically collected and can be viewed in real-time. Users can analyze the responses using built-in analytics tools, including charts and graphs, or export the data to a spreadsheet for further analysis. Google Forms also offers several collaboration features, allowing multiple users to work on the same form simultaneously.

Overall, Google Forms is a simple yet powerful tool for collecting information and feedback from respondents. It is easy to use, highly customizable, and offers robust analytics features for analyzing and visualizing data.

Here are ways you can use Google Forms for market research:

Create a survey to gather feedback from your target audience: Use Google Forms to create a survey that is designed to collect information about your target market. You can ask questions about their demographics, interests, preferences, and behaviors to gain insights into their needs and wants.
Distribute your survey to your target audience: Share the link to your Google Form with your target audience via email, social media, or other channels. You can also embed the form on your website to make it easily accessible to your audience.
Analyze your survey results: Once your survey is complete, use Google Forms’ built-in analytics tools to analyze and visualize your data. You can view responses in real-time and use charts and graphs to identify trends and patterns in the data.
Conduct concept testing: Use Google Forms to test new product or marketing concepts with your target market. You can ask for feedback on different aspects of the concept, such as the design, messaging, or value proposition.
Collect customer feedback: Use Google Forms to collect feedback from your customers about their experience with your product or service. You can ask for feedback on specific features or aspects of your business, as well as suggestions for improvement.

Overall, Google Forms is a simple and effective tool for gathering feedback and insights from your target market. Its ease of use and built-in analytics tools make it a popular choice for businesses of all sizes.

4. Typeform

Typeform is an online survey and form creation tool that allows users to create interactive and engaging forms, surveys, quizzes, and other types of forms to collect information from respondents. The tool is known for its intuitive and user-friendly interface, as well as its ability to create visually appealing and engaging surveys.

Typeform offers a range of advanced features, such as conditional logic, advanced reporting, and integration with other tools such as Google Sheets and Zapier. With conditional logic, users can customize the survey experience for each respondent based on their previous answers, while advanced reporting allows users to analyze and visualize data collected from surveys.

Typeform’s design-focused approach makes it popular among businesses and individuals who want to create visually appealing and interactive surveys. The tool also offers a range of templates and themes to help users get started quickly and easily. Typeform can be used for a wide range of applications, including customer feedback, market research, lead generation, and event registration, among others.

Here are various ways you can use Typeform for market research:

Create a survey to gather feedback from your target audience: Use Typeform to create a survey that is designed to collect information about your target market. You can use a range of question types, including multiple-choice, open-ended, and rating questions, to gain insights into your market’s demographics, interests, preferences, and behaviors.
Customize the look and feel of your survey: Typeform allows you to create highly engaging and visually appealing surveys that can help increase response rates. You can customize the fonts, colors, and images used in your survey, as well as add videos and GIFs to make your survey more interactive.
Use conditional logic to customize the survey experience: With Typeform’s conditional logic feature, you can customize the survey experience for each respondent based on their previous answers. This can help you gather more targeted and relevant information from your target market.
Analyze and visualize your survey results: Typeform’s advanced reporting features allow you to analyze and visualize data collected from surveys. You can view response rates, track completion rates, and use charts and graphs to identify trends and patterns in the data.
Integrate Typeform with other tools: Typeform can be integrated with other tools such as Google Sheets and Zapier, allowing you to automate workflows and streamline your market research process.

Overall, Typeform’s user-friendly interface and advanced features make it a popular choice for businesses and individuals looking to conduct market research. Its ability to create visually appealing and interactive surveys can help increase response rates and gather more targeted and relevant information from your target market.

5. SurveyGizmo

SurveyGizmo is an online survey and data insights platform that allows businesses and organizations to create and conduct surveys, polls, and quizzes to collect feedback and insights from their target audience. The platform provides a range of advanced features and tools to help users design, distribute, and analyze surveys.

SurveyGizmo offers a variety of question types, including multiple-choice, open-ended, rating scales, and more, as well as customizable themes and templates. The platform also includes features such as skip logic, piping, and custom variables, which can help users create surveys that are more engaging and relevant to their audience.

In addition to survey creation, SurveyGizmo provides advanced reporting and analytics tools that allow users to analyze and visualize survey results. Users can create custom reports, filter and segment data, and export data to other tools such as Excel and Tableau.

SurveyGizmo can be used for a wide range of applications, including market research, customer feedback, employee engagement surveys, and more. The platform is designed to be flexible and customizable, making it a popular choice for businesses of all sizes and industries.

Here we list a variety of ways you can use SurveyGizmo for market research:

Create a survey to gather feedback from your target market: Use SurveyGizmo to create a survey that collects information about your target market. You can use a range of question types, including multiple-choice, open-ended, and rating questions, to gain insights into your market’s demographics, interests, preferences, and behaviors.
Use skip logic and piping to customize the survey experience: With SurveyGizmo’s skip logic and piping features, you can customize the survey experience for each respondent based on their previous answers. This can help you gather more targeted and relevant information from your target market.
Create custom themes and templates to match your brand: SurveyGizmo allows you to create custom themes and templates to match your brand and create a professional and cohesive survey experience.
Analyze and visualize your survey results: SurveyGizmo provides advanced reporting and analytics tools that allow you to analyze and visualize survey results. You can create custom reports, filter and segment data, and export data to other tools such as Excel and Tableau.
Use SurveyGizmo’s panel feature to reach a wider audience: SurveyGizmo’s panel feature allows you to access a pool of respondents who have opted-in to participate in surveys. This can help you reach a wider audience and gather more diverse insights.

Overall, SurveyGizmo is a powerful tool for conducting market research. Its advanced features and customizable options allow you to create engaging surveys and gather targeted and relevant insights from your target market. Its reporting and analytics tools allow you to analyze and visualize survey results, making it easy to turn survey data into actionable insights.

6. UserTesting

UserTesting is a cloud-based platform that provides businesses with access to a global panel of testers who can provide feedback on websites, apps, and other digital products. The platform offers a range of tools and features to help businesses collect and analyze user feedback, making it a popular choice for market research.

Here are some ways you can use UserTesting for market research:

Conduct user testing on your website or app: UserTesting allows you to set up tests on your website or app and recruit testers from their global panel. Testers can provide feedback on the user experience, design, and functionality of your digital product, providing valuable insights into how your target audience interacts with your brand.
Create custom tasks and scenarios for testers to complete: With UserTesting, you can create custom tasks and scenarios for testers to complete. This can help you gather more targeted feedback on specific aspects of your digital product, such as the checkout process, navigation, or search functionality.
Analyze and share user feedback: UserTesting provides advanced reporting and analytics tools that allow you to analyze and share user feedback with your team. You can create custom reports, filter and segment data, and export data to other tools such as Excel and Tableau.
Conduct surveys and interviews with testers: UserTesting also offers the ability to conduct surveys and interviews with testers. This can help you gather more detailed feedback on specific aspects of your digital product, such as pricing, branding, or messaging.
Use UserTesting’s target audience feature to reach a specific demographic: UserTesting allows you to target specific demographics when recruiting testers, making it easy to gather feedback from your target market.

Overall, UserTesting is a powerful tool for conducting market research. Its global panel of testers and advanced features allow you to gather targeted and relevant insights into how your target audience interacts with your brand. Its reporting and analytics tools make it easy to analyze and share user feedback, making it easy to turn user data into actionable insights.

7. Hotjar

Hotjar is an all-in-one analytics and feedback tool that provides businesses with insights into how their website or app is being used. It offers a range of features, including heatmaps, visitor recordings, surveys, and feedback polls, making it a popular choice for market research.

Here are some ways you can use Hotjar for market research:

Create heatmaps to analyze user behavior: Hotjar allows you to create heatmaps that show how users are interacting with your website or app. Heatmaps can help you identify which areas of your website or app are receiving the most attention, as well as which areas are being ignored.
Watch visitor recordings to understand user behavior: Hotjar also allows you to watch recordings of individual visitors as they interact with your website or app. This can help you understand how users are navigating your site and identify areas where they may be encountering issues.
Use feedback polls to gather user opinions: Hotjar’s feedback polls allow you to ask visitors for their opinions on specific aspects of your website or app. You can use this feedback to gain insights into what your target audience likes and dislikes about your product.
Conduct surveys to gather targeted feedback: Hotjar’s survey feature allows you to create custom surveys that target specific user groups. You can use this feature to gather more targeted feedback on specific aspects of your product, such as pricing, branding, or messaging.
Use Hotjar’s funnel analysis feature to optimize the user journey: Hotjar’s funnel analysis feature allows you to track how users are progressing through your website or app. This can help you identify areas where users are dropping off and optimize the user journey to improve conversion rates.

Overall, Hotjar is a powerful tool for conducting market research. Its range of features and advanced analytics tools allow you to gather targeted and relevant insights into how your target audience is interacting with your brand. Its reporting and analytics tools make it easy to analyze and share user feedback, making it easy to turn user data into actionable insights.

8. Google Analytics

Google Analytics is a free web analytics service offered by Google that tracks and reports website traffic. It provides valuable insights into user behavior and helps website owners make data-driven decisions to optimize their online presence.

Here are some ways you can use Google Analytics for market research:

Track website traffic: Google Analytics provides detailed information about the number of visitors to your website, where they are coming from, and how they are finding your site. This data can help you identify which marketing channels are most effective and target your efforts accordingly.
Analyze user behavior: Google Analytics allows you to track user behavior on your website, including which pages they visit, how long they stay, and what actions they take. This can help you identify which content is most popular and what improvements can be made to optimize the user experience.
Measure conversion rates: Google Analytics allows you to set up goals and track conversions, such as form submissions, sign-ups, or purchases. This data can help you identify areas for improvement in your sales funnel and optimize your website for better conversion rates.
Identify audience demographics: Google Analytics provides information about your website visitors’ demographics, such as age, gender, and location. This can help you better understand your target audience and tailor your marketing efforts to their needs and preferences.
Conduct A/B testing: Google Analytics allows you to set up experiments to test different versions of your website or landing pages to see which performs better. This can help you optimize your website for better performance and conversion rates.

Overall, Google Analytics is a powerful tool for conducting market research. Its ability to track website traffic, analyze user behavior, and measure conversion rates provides valuable insights into your target audience and helps you make data-driven decisions to optimize your online presence.

9. SEMrush

SEMrush is an all-in-one digital marketing tool that provides a range of features, including SEO, content marketing, social media, advertising, and market research. It offers insights and analytics about your website and your competitors, helping you make data-driven decisions to improve your online visibility and increase your ROI.

Here are some ways you can use SEMrush for market research:

Competitor research: SEMrush provides valuable insights into your competitors’ online presence, including their search engine rankings, backlinks, and advertising strategies. This can help you identify opportunities and gaps in your own marketing efforts and adjust your strategy accordingly.
Keyword research: SEMrush offers a powerful keyword research tool that can help you identify high-traffic, low-competition keywords for your content marketing and SEO efforts. This can help you improve your search engine rankings and drive more targeted traffic to your website.
Site audit: SEMrush provides a comprehensive site audit feature that analyzes your website’s health, identifying technical and on-page SEO issues that may be impacting your search engine rankings. This can help you optimize your website for better performance and visibility.
Social media analysis: SEMrush offers insights into your social media presence, including your followers, engagement metrics, and social media advertising. This can help you understand your target audience and improve your social media marketing efforts.
Advertising research: SEMrush provides valuable insights into your competitors’ advertising strategies, including their ad copy, landing pages, and estimated ad spend. This can help you optimize your own advertising efforts and improve your ROI.

Overall, SEMrush is a powerful tool for conducting market research. Its ability to provide insights and analytics across a range of digital marketing channels can help you make data-driven decisions to improve your online visibility and increase your ROI.

10. SimilarWeb

SimilarWeb is a digital market intelligence tool that provides website traffic data, audience insights, and competitive analysis. It offers a range of features, including website analytics, keyword analysis, industry benchmarking, and market trends analysis. Here are some ways you can use SimilarWeb for market research:

Website analysis: SimilarWeb provides detailed website analytics, including traffic sources, audience demographics, and engagement metrics. This can help you understand your target audience and identify opportunities for optimization.
Competitor analysis: SimilarWeb offers competitive analysis tools that help you understand your competitors’ online presence, including their traffic sources, audience demographics, and engagement metrics. This can help you identify gaps and opportunities in your own marketing efforts.
Keyword analysis: SimilarWeb provides a keyword analysis tool that helps you identify high-traffic, low-competition keywords for your content marketing and SEO efforts. This can help you improve your search engine rankings and drive more targeted traffic to your website.
Industry benchmarking: SimilarWeb provides industry benchmarking data that helps you compare your website’s performance to other websites in your industry. This can help you identify areas for improvement and optimize your marketing strategy accordingly.
Market trends analysis: SimilarWeb offers insights into market trends, including industry growth rates, new market entrants, and emerging trends. This can help you stay up-to-date with industry developments and adjust your marketing strategy accordingly.

Overall, SimilarWeb is a powerful tool for conducting market research. Its ability to provide insights and analytics across a range of digital marketing channels can help you make data-driven decisions to improve your online visibility and increase your ROI.

11. Ahrefs

Ahrefs is a popular SEO (Search Engine Optimization) tool that provides website analysis, keyword research, and backlink analysis. It is primarily used by digital marketers to improve their search engine rankings and increase their online visibility. Here are some ways you can use Ahrefs for market research:

Competitor analysis: Ahrefs offers a competitive analysis tool that helps you identify your competitors’ top-performing keywords, backlinks, and content. This can help you understand your competitors’ online strategy and identify opportunities to improve your own website.
Keyword research: Ahrefs provides a comprehensive keyword research tool that helps you identify high-traffic, low-competition keywords for your content marketing and SEO efforts. This can help you improve your search engine rankings and drive more targeted traffic to your website.
Backlink analysis: Ahrefs offers a backlink analysis tool that helps you identify your website’s backlink profile and compare it to your competitors. This can help you identify high-quality backlink opportunities and improve your website’s authority.
Content analysis: Ahrefs provides a content analysis tool that helps you identify the top-performing content in your industry. This can help you create content that resonates with your target audience and drives more traffic to your website.
Site audit: Ahrefs offers a site audit tool that helps you identify technical SEO issues on your website, such as broken links and missing meta tags. This can help you improve your website’s user experience and search engine rankings.

Overall, Ahrefs is a powerful tool for conducting market research. Its ability to provide insights and analytics across a range of digital marketing channels can help you make data-driven decisions to improve your online visibility and increase your ROI.

12. BuzzSumo

Buzzsumo is a content marketing and social media tool that helps businesses identify the most popular content across different social media platforms. It is primarily used for content marketing, influencer marketing, and competitive analysis. Here are some ways you can use Buzzsumo for market research:

Identify top-performing content: Buzzsumo helps you identify the most popular content across different social media platforms, including Facebook, Twitter, and LinkedIn. This can help you understand what type of content resonates with your target audience and create content that is more likely to be shared and engaged with.
Identify influencers: Buzzsumo allows you to identify influencers in your industry who have a large following and high engagement rates. This can help you identify potential brand advocates and build relationships with influencers who can help you promote your products or services.
Competitive analysis: Buzzsumo allows you to monitor your competitors’ social media activity and identify their top-performing content. This can help you understand your competitors’ content strategy and identify opportunities to create more engaging and shareable content.
Topic analysis: Buzzsumo allows you to analyze topics and keywords related to your industry and identify the most popular content around those topics. This can help you identify trends and insights that can inform your content marketing strategy.
Content curation: Buzzsumo allows you to curate content based on your specific keywords and filters. This can help you discover relevant and engaging content to share on your social media channels or use as inspiration for your own content.

Overall, Buzzsumo is a powerful tool for conducting market research, particularly in the areas of content marketing and social media. Its ability to identify trends, influencers, and top-performing content can help you create more engaging and effective marketing campaigns.

13. Brandwatch

Brandwatch is a social media listening and analytics tool that allows businesses to monitor their brand reputation, track social media trends, and gain insights into their target audience. Here are some ways you can use Brandwatch for market research:

Brand reputation management: Brandwatch allows you to monitor online conversations about your brand and track your brand’s sentiment over time. This can help you identify potential issues and respond to negative feedback in a timely manner.
Social media trend analysis: Brandwatch allows you to track social media trends and monitor the performance of your social media campaigns. This can help you identify opportunities to create more engaging content and improve your overall social media strategy.
Audience insights: Brandwatch allows you to analyze your target audience and gain insights into their demographics, interests, and behaviors. This can help you create more targeted marketing campaigns and improve your overall messaging.
Competitive analysis: Brandwatch allows you to monitor your competitors’ social media activity and track their brand reputation. This can help you understand your competitors’ strengths and weaknesses and identify opportunities to differentiate your brand.
Crisis management: Brandwatch allows you to monitor online conversations during a crisis and respond to issues in real-time. This can help you mitigate potential damage to your brand and maintain your reputation.

Overall, Brandwatch is a powerful tool for conducting market research, particularly in the areas of social media and brand reputation management. Its ability to monitor online conversations, track social media trends, and provide audience insights can help you make more informed marketing decisions and improve your overall brand strategy.

14. Hootsuite

Hootsuite is a social media management tool that allows businesses to manage and schedule social media posts, engage with their audience, and monitor their social media analytics. Here are some ways you can use Hootsuite for market research:

Social listening: Hootsuite allows you to monitor social media conversations around your brand, competitors, and industry. This can help you identify emerging trends, understand your target audience, and track the sentiment around your brand.
Competitor analysis: Hootsuite allows you to monitor your competitors’ social media activity, track their engagement metrics, and analyze their content strategy. This can help you understand your competitors’ strengths and weaknesses and identify opportunities to differentiate your brand.
Content analysis: Hootsuite provides analytics on your social media content, including engagement metrics, audience demographics, and top-performing posts. This can help you optimize your content strategy and create more engaging social media posts.
Influencer identification: Hootsuite allows you to identify influencers in your industry and track their social media activity. This can help you partner with influencers to promote your brand and reach new audiences.
Campaign tracking: Hootsuite provides analytics on your social media campaigns, including reach, engagement, and conversion metrics. This can help you track the effectiveness of your marketing campaigns and optimize your strategy for better results.

Overall, Hootsuite is a versatile tool for conducting market research, particularly in the areas of social listening, competitor analysis, and content analysis. Its ability to monitor social media conversations, track engagement metrics, and provide analytics on social media campaigns can help you make more informed marketing decisions and improve your overall social media strategy.

15. Mention

Mention is a social media monitoring tool that allows businesses to track and analyze online conversations around their brand, competitors, and industry. Here are some ways you can use Mention for market research:

Brand monitoring: Mention allows you to monitor social media conversations around your brand, including mentions, hashtags, and keywords. This can help you track your brand’s reputation, identify potential crises, and engage with your audience.
Competitor analysis: Mention allows you to monitor your competitors’ social media activity and track their mentions, engagement metrics, and sentiment. This can help you understand your competitors’ strategies, strengths, and weaknesses, and identify opportunities to differentiate your brand.
Industry insights: Mention allows you to monitor conversations around industry trends, news, and events. This can help you stay up-to-date on the latest developments in your industry and identify opportunities to innovate.
Influencer identification: Mention allows you to identify influencers in your industry and track their social media activity. This can help you partner with influencers to promote your brand and reach new audiences.
Crisis management: Mention provides real-time alerts for brand mentions, allowing you to quickly respond to negative feedback or potential crises. This can help you protect your brand’s reputation and maintain customer trust.

Overall, Mention is a powerful tool for conducting market research, particularly in the areas of brand monitoring, competitor analysis, and industry insights. Its ability to track social media conversations, monitor engagement metrics, and provide real-time alerts can help you stay ahead of the curve and make more informed marketing decisions.

16. Meltwater

Meltwater is a media monitoring and social listening tool that helps businesses track and analyze online conversations about their brand, competitors, and industry. Here are some ways you can use Meltwater for market research:

Media monitoring: Meltwater allows you to monitor news coverage, blogs, and other online media for mentions of your brand, competitors, and industry. This can help you stay up-to-date on the latest news and trends, identify potential issues or crises, and track your brand’s reputation.
Social listening: Meltwater allows you to track social media conversations around your brand, competitors, and industry. This can help you identify customer needs, preferences, and sentiment, and track the effectiveness of your social media campaigns.
Competitive analysis: Meltwater allows you to monitor your competitors’ media and social media activity, track their share of voice, and analyze their engagement metrics. This can help you understand your competitors’ strategies, strengths, and weaknesses, and identify opportunities to differentiate your brand.
Influencer identification: Meltwater allows you to identify influencers in your industry and track their social media activity. This can help you partner with influencers to promote your brand and reach new audiences.
Crisis management: Meltwater provides real-time alerts for brand mentions, allowing you to quickly respond to negative feedback or potential crises. This can help you protect your brand’s reputation and maintain customer trust.

Overall, Meltwater is a powerful tool for conducting market research, particularly in the areas of media monitoring, social listening, and competitive analysis. Its ability to track online conversations across multiple channels, analyze engagement metrics, and provide real-time alerts can help you make more informed marketing decisions and stay ahead of the competition.

17. Followerwonk

Followerwonk is a social media analytics tool that focuses on analyzing and optimizing your Twitter presence. It allows you to search Twitter profiles, compare accounts, analyze followers, and track Twitter conversations.

Audience analysis: Followerwonk allows you to analyze your Twitter followers and identify their location, interests, and demographics. This can help you better understand your target audience and create more relevant and engaging content.
Competitor analysis: Followerwonk allows you to compare your Twitter presence to that of your competitors. You can analyze their followers, engagement metrics, and content strategy to identify opportunities to differentiate your brand and gain a competitive edge.
Influencer identification: Followerwonk allows you to search for Twitter users based on their bio, location, and follower count. This can help you identify potential influencers to partner with for your marketing campaigns.
Content optimization: Followerwonk allows you to analyze the performance of your Twitter content, including your tweets’ engagement rate and timing. This can help you optimize your content strategy to increase engagement and reach more users.
Hashtag analysis: Followerwonk allows you to analyze the popularity and frequency of hashtags used on Twitter. This can help you identify relevant hashtags to use in your tweets and increase your visibility on the platform.

Overall, Followerwonk is a valuable tool for conducting market research on Twitter. Its ability to analyze your audience, competitors, and content performance can help you create a more effective Twitter strategy and reach your target audience more effectively.

18. Trello

Trello is a project management tool that uses boards, lists, and cards to organize tasks and workflows. Here are some ways you can use Trello for market research:

Idea management: Trello can be used to manage and organize ideas for market research projects. You can create a board for each project, and then use cards to list and prioritize research ideas.
Research planning: Trello can be used to plan and organize market research projects. You can use lists to break down the research into tasks, assign them to team members, and track progress.
Collaboration: Trello allows for collaboration between team members, so you can work together to complete research projects. You can assign tasks to specific team members, leave comments on cards, and share files and attachments.
Analysis: Trello can be used to analyze and organize research findings. You can use cards to list and categorize key insights and observations, and then group them into lists for further analysis.
Reporting: Trello can be used to create reports and summaries of research findings. You can use cards to list key insights and observations, and then share them with team members or stakeholders.

Overall, Trello is a flexible and customizable tool that can be used for a variety of market research tasks. Its ability to organize and track tasks, collaborate with team members, and analyze research findings makes it a valuable tool for market research professionals.

19. Asana

Asana is a cloud-based project management software that allows teams to track and manage tasks and projects. It was founded in 2008 by Dustin Moskovitz and Justin Rosenstein, former Facebook and Google employees. Asana is designed to help teams streamline their workflow, improve communication, and increase productivity.

Asana allows users to create projects, assign tasks to team members, set deadlines, and track progress. It offers a range of features, including task lists, calendars, project templates, and collaboration tools. Asana also integrates with a wide range of other tools and software, including Google Drive, Slack, and Salesforce, among others. Asana is used by businesses and organizations of all sizes, from small startups to large enterprises, across a wide range of industries.

Asana can be a useful tool for managing market research projects, allowing teams to collaborate and track progress more efficiently. Here are some ways you can use Asana for market research:

Create a project for your market research study: Create a project in Asana for your market research study, and add tasks for each step of the research process, such as defining the research objectives, developing the research design, recruiting participants, conducting the research, and analyzing the data.
Assign tasks to team members: Assign tasks to team members responsible for each step of the research process, and set deadlines for each task.
Use Asana Forms to collect data: Use Asana Forms to collect data from survey respondents or research participants. Asana Forms allows you to create custom forms and send them to participants via email or a shared link. The responses are automatically added to your project in Asana, where you can analyze and report on the data.
Use Asana’s calendar view to manage deadlines: Use Asana’s calendar view to manage deadlines for each task and ensure that the research study stays on track.
Use Asana’s comment and communication features to collaborate: Use Asana’s comment and communication features to collaborate with team members, share feedback, and keep everyone informed of progress.
Use Asana’s reporting features to analyze data: Use Asana’s reporting features to analyze the data collected during the research study. Asana offers a range of reporting options, including task completion reports, project progress reports, and custom reports.

Overall, Asana can be a powerful tool for managing market research projects, allowing teams to collaborate more efficiently and track progress more effectively.

20. Microsoft Excel

Microsoft Excel is a powerful spreadsheet software that allows users to organize, analyze, and visualize data. It is widely used in the business world for data analysis, financial modeling, and other tasks that require organizing and manipulating large amounts of data.

For market research, Excel can be used in several ways, including:

Data collection: Excel can be used to collect data from various sources, including surveys, social media platforms, and other online sources. You can use Excel to organize this data and prepare it for analysis.
Data analysis: Excel is ideal for data analysis as it allows you to sort, filter, and manipulate large datasets quickly and easily. You can use Excel to perform statistical analysis, create charts and graphs, and summarize data in various ways.
Reporting: Excel can also be used to create reports and presentations for stakeholders. You can use Excel to create tables, charts, and graphs that effectively communicate your market research findings.
Budgeting: If you are conducting market research on behalf of a business or organization, you can use Excel to create and manage budgets for your research project. Excel’s powerful financial modeling capabilities can help you forecast expenses and track costs throughout the project.

Overall, Excel is an essential tool for market researchers as it can help them manage and analyze data, create reports and presentations, and stay on budget.

Wrapping Up

In conclusion, market research is a crucial aspect of any successful business strategy. With the abundance of market research tools available today, it’s easier than ever for businesses to gather and analyze data to inform their decisions. Whether you’re looking to conduct surveys, analyze website traffic, monitor social media trends, or track consumer behavior, there is a market research tool out there to meet your needs.

From popular survey platforms like SurveyMonkey and Typeform to powerful analytics tools like Google Analytics and SEMrush, the 20 market research tools we discussed in this article offer a wide range of features and functionalities to help businesses conduct effective market research.

By leveraging these tools, businesses can gain valuable insights into their target audience, improve their marketing strategies, and ultimately drive more sales and revenue. So whether you’re a small startup or a large enterprise, investing in the right market research tools can help you stay ahead of the competition and achieve your business goals.